Amanda Holden has found herself at the center of controversy after sharing an Instagram post that caught the attention of both her followers and BBC executives.
The 54-year-old Britain’s Got Talent judge, who frequently gives fans a glimpse into her daily life and projects, posted a promotional video for her interior design brand, BundleBerry,
while dressed in the same attire she wears for her BBC show Amanda and Alan’s Spanish Job.
In the now-deleted Instagram post from February 3, Amanda was seen wearing a boiler suit and holding an electric drill,
which was part of a promotional video for her homeware collection.
While the post seemed harmless and consistent with her persona as a DIY enthusiast,
it quickly led to a clash with the BBC due to strict guidelines that prohibit talent from endorsing products in a manner that mimics their on-screen roles.
The BBC has a clear policy that talent, including actors and presenters, cannot use their roles on the network to promote products or brands that align with their on-air persona. Specifically, the regulations state that individuals involved in BBC programming should avoid participating in promotional work that replicates or mimics their roles in these productions. By showcasing her DIY skills and attire from Amanda and Alan’s Spanish Job in the QVC advertisement, Amanda inadvertently breached this rule.
Following the post, a BBC spokesperson issued a statement confirming that Amanda had removed the video and had been reminded of her responsibilities as a BBC presenter, particularly when using social media. The spokesperson commented, “Amanda has removed her post and has been reminded of her responsibilities as a BBC presenter when using social media.”
This controversy is not the first time a BBC personality has been involved in a breach of the network’s advertising guidelines. In May 2021, Nick Knowles, known for hosting DIY SOS, found himself in hot water after appearing in a commercial for Shreddies cereal while wearing his signature hard hat and tool belt. His appearance in the ad was seen as mimicking his role on the BBC show, which led to a similar reprimand from the network.
While Amanda’s post may have stirred up trouble, she remains a beloved figure in the UK entertainment scene, known for her glamorous fashion choices and candid posts on social media. Recently, she turned heads at the Britain’s Got Talent auditions in a bold leopard print suit that showcased her daring style. The Heart FM presenter is no stranger to making a statement with her fashion, and her latest outfit did just that.
Now, with excitement building for the return of Britain’s Got Talent, Amanda is back at the judge’s table, ready to watch new talent perform for the first time this season. ITV confirmed that the new season of the popular show will air on February 22, 2025, at 7 p.m. Fans of the show are eager to tune in, especially with the promise of impressive performances and celebrity judges, including Simon Cowell, Alesha Dixon, and David Walliams. A sneak peek of the upcoming season was recently released, with a teaser showing viewers some of the sensational acts that will take the stage. Declan Donnelly’s voice narrates the clip, saying, “Please take your seats, the show is about to start.”
While Amanda may have faced some professional backlash, her presence on Britain’s Got Talent continues to be highly anticipated, with fans excited to see her back in action and adding her signature charm to the panel. As the season approaches, the controversy surrounding her Instagram post will likely fade into the background as the focus shifts to the performances and the return of the much-loved talent show.
Amanda’s social media misstep serves as a reminder of the fine line between personal branding and adhering to the rules of a major broadcaster, but it’s clear that her popularity remains strong despite the temporary hiccup.
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