Could Angel Reese’s $34 Billion Strategy Save Her from Career Trouble? The Hilarious Incident You Didn’t See Coming

Angel Reese, the rising star of the Chicago Sky, has once again proven that she’s more than just a basketball prodigy. In a move that has sent shockwaves through both the sports and business worlds, Reese has leveraged a monumental $34 billion brand partnership to make waves with her collaboration with Reese’s Puffs. A hilarious and viral incident only heightened the drama, and Reese’s swift intervention turned a potential PR crisis into a comedic moment that has kept everyone talking.

It all started in September when General Mills, the parent company of Reese’s Puffs, capitalized on Reese’s skyrocketing fame by teaming up with the double-double queen herself for a special edition of Reese’s Puffs cereal. The collaboration quickly turned heads, with fans across America clamoring for the new boxes bearing Reese’s name. What was once just a beloved cereal brand had transformed into a cultural phenomenon, thanks to one of the WNBA’s brightest stars.

But as with any major product launch, there were bumps along the way. In early November, the anticipation for the Reese’s Puffs x Angel Reese cereal reached fever pitch. However, when one disappointed customer couldn’t find the coveted cereal in her local general store, she took matters into her own hands in a hilarious—and viral—outburst. Captured in a now-infamous video on X (formerly Twitter), the woman filmed herself walking down the aisles of the store, looking for the special edition boxes of Reese’s Puffs. When she only found the regular variety, her frustration boiled over, and she humorously knocked over the cereal boxes in a display of exasperation.

The video quickly went viral, sparking a wave of memes, commentary, and, of course, concern for the woman’s potential run-in with store security. But it was Angel Reese herself who jumped into the fray, responding to the viral clip with a combination of humor and grace. “Omgg nooo don’t knock over the boxes! Send your address so I can send you a box, auntie, cause I don’t need you crashing out & going to jail about me! Imaooo,” Reese wrote, resharing the video and offering to personally send the woman a box of her limited-edition cereal.

Reese’s quick response not only lightened the situation but reinforced her status as a savvy businesswoman who knows how to handle both her personal brand and viral moments with flair. The whole episode highlighted Reese’s deep connection with her fans, who have embraced her in ways that few athletes ever experience. “Reese’s Pieces,” as she lovingly refers to her supporters, have become a dedicated and passionate community that stretches far beyond the basketball court.

This viral moment was just the beginning. On November 20, the special edition Reese’s Puffs cereal officially hit the shelves. Fans who had been eagerly awaiting the product’s release were treated to more than just a box of cereal—they were given a piece of basketball history. The limited-edition boxes featured four unique back-of-box designs that showcased Reese’s personality and athletic prowess. Available in dual flavors of chocolate and peanut butter, and milk and cereal, the collaboration was as much a celebration of Reese’s basketball dominance as it was of her rising influence in the fashion and entertainment world.

Reese has proven time and again that she has the Midas touch, whether it’s on the court or in the boardroom. Following in the footsteps of her legendary uncle, Shaquille O’Neal, who famously partnered with Kellogg’s to create limited-edition Frosted Flakes, Reese made history as the first-ever WNBA player to partner with Reese’s Puffs. She joined an elite roster of athletes, including Michael Phelps and Simone Biles, who have previously collaborated with the iconic brand. Reese’s connection to the cereal giant was almost fated, given her name, and her fans’ growing affection for the idea of Reese’s Pieces, a nickname that resonated widely on social media.

“I started seeing my fans call themselves ‘Reese’s Pieces’ on social media, and I knew I had to engage with them,” Reese said in an interview. “That’s what made this partnership feel so real. It wasn’t just about the cereal; it was about connecting with my fans and sharing something special with them.” Reese’s partnership with Reese’s Puffs goes far beyond just a product endorsement—it’s about creating a movement, a shared experience between Reese and her legions of dedicated supporters.

The cereal launch has been a massive success, with Reese’s Pieces eagerly snapping up boxes as soon as they hit the shelves. Reese even went so far as to distribute the cereal personally, handing out boxes to excited fans from the window of her car. For many, this was the ultimate fan experience—receiving a piece of Reese’s legacy straight from the star herself. And while the woman in the viral video may have been frustrated at first, it’s safe to say that Reese has turned her potential PR crisis into a win for both her brand and her fans.

In a world where athletes often struggle to balance their on-court careers with their off-court business ventures, Angel Reese has found the perfect formula for success. With the backing of a $34 billion brand, a fiercely loyal fanbase, and an unmatched ability to turn viral moments into business opportunities, Reese’s place at the top of the sports and entertainment world seems more secure than ever.

And as for that viral “auntie” in the general store? Reese has likely sent her a box by now, saving her from the potential wrath of the cereal aisle and proving once again that in Reese’s world, no moment—viral or not—is ever too big or small to handle with style.