Reports are surfacing that Meghan Markle’s Archewell Foundation is facing significant internal issues, with several staff members leaving amid allegations of difficult working conditions. According to insiders, staff members felt dismissed and frustrated by the lack of engagement and support for new projects, particularly on social media.
Social Media Silence and Controversy Surrounds American Riviera Launch
In March, Meghan launched her “American Riviera” campaign, an initiative aimed at promoting her brand. However, after a short-lived social media push, activity slowed to a halt, reportedly leading to frustration among team members responsible for maintaining the project’s online presence. Sources say Meghan dismissed suggestions to maintain an active Instagram presence, with staff claiming she believed audiences would simply wait until she was ready to re-engage.
Internal Frustration and Departures
As a result of this approach, reports indicate that social media staff felt increasingly demotivated. Some suggested that a consistent, interactive presence was essential to build the brand, citing popular platforms like TikTok and Substack as examples of what Archewell could be achieving. However, after repeated attempts to shift strategy, sources claim that several team members chose to leave.
While Meghan Markle is reportedly waiting to re-engage with audiences on her own terms, the silence surrounding Archewell’s initiatives has left many wondering what the future holds for the brand.
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