WNBA Commissioner Cathy Engelbert has announced significant changes to the WNBA’s format, set to begin in 2025, following concerns about declining viewership and attendance after star player Caitlin Clark’s playoff exit. The new rules come amid speculation that the league is struggling to maintain fan interest, especially following Clark’s departure, which has led to an 80% drop in TV ratings and half-empty arenas. The question remains: will these changes be enough to address the league’s deeper issues?
Clark’s presence during the 2024 season was game-changing for the WNBA. With her on the court, she broke 62 records and delivered electrifying performances that filled arenas and boosted TV ratings to unprecedented levels, with some games pulling in 2-3 million viewers. But with her elimination from the playoffs, viewership nosedived and fans are questioning whether the WNBA can survive without its rising star.
The league is rolling out several key changes. First, the regular season will expand from 40 to 44 games with the introduction of a new team, the Golden State Valkyries, in 2025. Additionally, the WNBA Finals will move from a best-of-five format to a best-of-seven, with a 2-2-1-1-1 format aimed at generating more excitement and revenue. The first round of the playoffs will also shift to a 1-1-1 format, giving lower-seeded teams at least one guaranteed home game.
While these adjustments may offer more games and opportunities for fans to engage, critics argue they may not address the core issues troubling the league. Despite the extended season and revamped playoff structure, fans are calling for improvements in officiating, player safety, and overall game quality.
Clark’s impact on the league was immense, transforming the sport into must-watch TV. Her explosive style of play, fast-paced offense, and no-look passes were a breath of fresh air. But with her exit, the WNBA is scrambling to regain its footing. Some are concerned that more games and longer playoff series might lead to increased wear and tear on players, without addressing what fans truly want: fair calls and quality basketball.
The WNBA is betting big on these changes to reignite interest, but it remains to be seen whether they will be enough to fill the Caitlin Clark-sized void in the league. With the new rules set for 2025, all eyes will be on the league as it seeks to navigate these uncertain waters. Will the WNBA successfully evolve, or are these changes just a Band-Aid on a larger problem? Only time will tell.