Global superstar Taylor Swift was set to ink a massive $480 million endorsement deal with Pepsi, but the agreement was abruptly terminated due to her unexpected endorsement of Harris

Cổ phiếu PepsiCo Chia Cổ Tức Hấp Dẫn Ngày 29/02/2024  - Sanuytin.com

Sources close to the negotiations revealed that Swift had secretly partnered with Harris, appearing in a commercial for their new energy drink. When Pepsi executives found out, they were livid. “We felt betrayed,” said a Pepsi spokesperson.

 

Taylor Swift | Biography, Albums, Songs, Grammys, & Facts | Britannica

“We were willing to make Taylor one of the highest-paid endorsers in history, and this is how she repays us?” Swift’s team attempted to salvage the deal, but Pepsi refused to budge. The partnership, which would have seen Swift’s face on Pepsi cans and bottles worldwide, was officially scrapped.

The sudden split has left the music industry stunned, with many wondering what prompted Swift’s surprise move to Harris. “Taylor’s always been known for her savvy business moves, but this one’s a head-scratcher,” said a music industry insider. As the drama unfolds, one thing is certain: Taylor Swift’s beverage endorsement future is now uncertain.