Beyoncé Unveils ‘Cowboy Carter Christmas’ Promo For Netflix’s NFL Christmas Gameday Halftime Show

It’s officially a Cowboy Carter Christmas! Beyoncé is set to take the field as the halftime performer for Netflix’s NFL Christmas Gameday on December 25.

The performance will take place during the second game of the day as the Houston Texans face the Baltimore Ravens at NRG Stadium, kicking off at 4:30 p.m. EST.

Beyoncé’s halftime show is produced by her own Parkwood Entertainment and Jesse Collins Entertainment, marking the live debut of songs from her groundbreaking album Cowboy Carter.

Netflix, now the global home of the NFL’s two Christmas Day marquee games, will also stream the Kansas City Chiefs vs. Pittsburgh Steelers at 1 p.m. EST.

Fans in the competing teams’ local markets can catch the action on broadcast TV or NFL+.

This partnership between Netflix and the NFL is expected to launch a new holiday tradition, with more Christmas games slated for 2025 and 2026.

Beyoncé’s involvement takes the excitement up a notch, adding another legendary performance to her NFL history.

Let’s not forget her iconic Super Bowl halftime shows: She headlined in 2013 with a reunion of Destiny’s Child and later joined Coldplay and Bruno Mars at Super Bowl 50 in 2016, both performances among the most-watched in history.

While details of the Christmas Gameday halftime show are still under wraps, fans are buzzing about potential guest appearances from artists featured on Cowboy Carter.

Mark your calendars, because Christmas Day is shaping up to be an unforgettable blend of football, music, and holiday cheer—all streaming live on Netflix.