Megyn Kelly and Candace Owens Sign $400 Million Deal with CBS for Morning Show to Rival ‘The View’

In a stunning move that has sent shockwaves through the media world, former Fox News host Megyn Kelly and conservative commentator Candace Owens have signed a groundbreaking $400 million deal with CBS for a new morning talk show. The announcement marks the latest chapter in the ongoing battle for dominance in daytime television and sets the stage for a direct challenge to the long-standing reign of ABC’s popular talk show, The View.

The deal, which has been the subject of intense speculation in recent weeks, is poised to make Kelly and Owens key figures in the increasingly competitive world of morning television. With their combined star power, influence, and distinct conservative perspectives, the duo is hoping to capture a significant share of the audience currently dominated by The View and similar programs, which have historically leaned left politically.

A New Direction for CBS

The $400 million deal between CBS and Kelly and Owens is part of the network’s broader strategy to reinvent its daytime programming. CBS has been eager to break away from the conventional format of talk shows and establish a fresh, new voice to appeal to conservative viewers, a demographic that has become increasingly important in American media.

Kelly, who rose to prominence during her time at Fox News, is no stranger to controversy and high-profile media moves. After a highly public departure from NBC in 2018 following her ill-fated stint hosting Megyn Kelly Today, Kelly took time off from the spotlight but has since made a comeback with a successful podcast and guest appearances on conservative platforms. Her return to the daytime TV landscape, now alongside Owens, a rising star in the conservative movement, marks a bold new venture for the media industry.

Owens, known for her sharp commentary and outspoken views on topics like race, politics, and social issues, has quickly become a polarizing figure, particularly among conservative circles. Her ability to engage audiences through social media and her influential platform has made her one of the most recognizable voices in American politics and culture. Her partnership with Kelly, a seasoned television personality, creates a dynamic pairing with the potential to shift the balance of power in daytime television.

A Direct Challenge to ‘The View’

The View, which has been a staple of daytime television since 1997, is often regarded as a progressive haven for political and cultural commentary. Its hosts—who have included figures like Whoopi Goldberg, Joy Behar, and Sunny Hostin—are known for their liberal viewpoints, which have sparked significant debate and controversy over the years. While The View has enjoyed impressive ratings and cultural relevance, Kelly and Owens’ new show promises to bring an alternative perspective that could resonate with a sizable portion of the American public who feel underserved by mainstream networks.

The dynamic between Kelly and Owens could prove to be a winning formula for CBS, with both women offering distinct yet complementary voices. Kelly’s experience in the spotlight, particularly in high-profile political interviews, gives her the edge as a skilled moderator and interviewer. Owens, on the other hand, brings a younger, more provocative presence to the table, with her ability to connect with a more diverse, digitally native audience.

With the new show set to debut in the fall of 2025, CBS has already made it clear that they intend to shake up the daytime talk show format. Unlike The View, which often focuses on celebrity gossip, politics, and current events from a left-leaning perspective, Kelly and Owens are expected to take a more direct, no-holds-barred approach to discussing politics, culture, and social issues. Their show promises to be unapologetically conservative, offering commentary on topics that are often overlooked or marginalized by mainstream media outlets.

The Impact on Daytime Television

The success of Kelly and Owens’ new show could have a profound impact on the landscape of daytime television. For years, The View has been the dominant force in daytime talk, with its blend of political discourse, celebrity interviews, and lighthearted banter. However, as the American media landscape becomes more fragmented, and as conservative voices continue to grow in influence, CBS may have found a winning formula to tap into an underserved audience.

This deal is not just a win for Kelly and Owens—it also signals a significant shift in the way that television networks are approaching daytime programming. The $400 million investment reflects CBS’s belief in the potential for conservative-oriented content to dominate the airwaves, especially given the success of conservative talk radio and the rise of conservative media outlets like Fox News and Newsmax. The network has clearly identified a gap in the market and is willing to bet big on this new venture.

The new show could also serve as a platform for Kelly and Owens to shape political discourse in a way that resonates with their audiences. Both women have large followings on social media and have proven adept at creating viral content. With CBS’s backing, their show could reach millions of viewers each day, further amplifying their influence and shaping the national conversation.

What’s Next for Megyn Kelly and Candace Owens?

For Kelly and Owens, the stakes are high. Both women have experienced significant highs and lows in their careers, and this new show represents a major opportunity to redefine their legacies. If successful, their program could become a cultural touchstone, challenging the liberal-leaning mainstream media and offering an alternative for conservative viewers looking for a platform that reflects their values.

However, the challenges ahead are significant. With The View firmly entrenched as a dominant force in daytime television, Kelly and Owens will need to prove that their conservative perspectives are not only marketable but also sustainable in the long term. The media world is full of unpredictability, and while the $400 million deal is a significant investment, there’s no guarantee that it will lead to success.

As the debut of their show looms closer, all eyes will be on Kelly and Owens. Can they deliver on the promise of offering a compelling alternative to The View? Will their show resonate with audiences, or will it become just another flash in the pan? Only time will tell, but one thing is certain: the competition for daytime television supremacy is about to get a lot more interesting.