NBA Commissioner Adam Silver is voicing his concerns about the future of the WNBA as tensions over financial stability and leadership mount. Amid reports that the WNBA is expected to lose $40 million, Silver sat down with NBC to discuss both the challenges and opportunities facing the league. He highlighted the growth potential, sparked by players like Caitlin Clark, but also emphasized the league’s need for structural changes if it’s to thrive.

Silver Highlights WNBA’s Growth Potential but Stresses Financial Reality

Silver has been optimistic about the “Caitlin Clark effect” on the WNBA, noting her influence on ratings and attendance. He pointed out the historic $200 million media rights deal with major players like Disney, Amazon Prime, and NBC, which was largely facilitated by his leadership. But with players opting out of their current collective bargaining agreement (CBA), Silver acknowledged that the league needs to reassess its business model, noting, “We may be sitting on a gold mine here. Let’s figure out ways to make it work.”

Stephen A. Smith Weighs In

Sports commentator Stephen A. Smith also took the opportunity to speak on the WNBA’s CBA opt-out, highlighting the league’s recent growth in viewership and franchise value, largely thanks to players like Caitlin Clark and Angel Reese. Smith argued that despite this newfound popularity, the WNBA’s collective hesitance to elevate star players has hindered growth. He suggested that the league should have promoted its stars more aggressively, particularly to appeal to new audiences.

The Need for a New Direction

As Silver continues to support WNBA Commissioner Cathy Engelbert, he insists the league should strengthen its operations, including the creation of a dedicated marketing department. Silver’s call for structural changes comes at a time when some fans and insiders have questioned the effectiveness of current leadership, prompting calls for a re-evaluation of WNBA’s strategy.

With a CBA opt-out looming, Silver and the WNBA face a critical juncture.