“The Angel Reese effect” – WNBA fans Shocked with the Value of the Collab between Reese and Shaquille O’Neal-led multi-billion dollar brand! A major deal with league incoming!

The WNBA has announced a groundbreaking partnership with the Reebok brand, which is led by basketball legend Shaquille O’Neal. This arrangement marks Reebok’s return as an authorized footwear supplier for the league, and was unveiled on Thursday via a post on X. The announcement featured prominent athletes Angel Reese and Lexie Brown, who proudly represent the brand on the court.

Making it official. Excited to announce our partnership with @WNBA pic.twitter.com/5CncdxkFwo

— Reebok (@Reebok) December 19, 2024

Fan reactions were swift, with many attributing the monumental deal to the influence of Angel Reese. The excitement over this development was palpable as supporters engaged with the news, celebrating the significance of the collaboration for the future of women’s basketball.

Among those applauding the news was former NBA player Matt Barnes, who commented on the importance of this decision for the league: “Congrats ladies,” he remarked, clearly impressed by the potential impact of this partnership.

The relationship between Reebok and the WNBA is steeped in history, reaching back to the late 1990s and early 2000s when the brand first secured marketing and licensing agreements with the league.

Shaquille O’Neal expressed his enthusiasm for the new collaboration, emphasizing the commitment Reebok has to supporting women’s basketball. “It’s an exciting time for Reebok, the WNBA, and the game of basketball overall,” O’Neal stated. “Reebok has always been dedicated to fostering the growth of the sport, and with a solid plan and the right resources in place, we’re ready to make a significant impact alongside the WNBA, from product development to player partnerships and beyond.”

In a historic move, Reebok previously gave Rebecca Lobo a signature shoe back in 1997, and now, the brand is set to continue that legacy with Angel Reese, who will be the second player to receive a signature sneaker, launching in 2026. The star of the Chicago Sky echoed O’Neal’s sentiments, expressing pride in the mutual support between the WNBA and Reebok: “I’m thrilled to see the WNBA and Reebok coming together because together we are stronger and our influence expands greatly.”

While Nike currently serves as the league’s official uniform supplier, Reebok’s revitalized presence could pave the way for a more prominent role in the WNBA’s future.