Caitlin Clark, the standout rookie in the WNBA, is making waves with her impressive performance and magnetic appeal.

As one of the most recognizable players in the league, Clark‘s impact extends well beyond her on-court achievements.

Clark‘s influence was evident during a recent game between the Indiana Fever and the Las Vegas Aces, broadcast on NBA TV.

This matchup, featuring Clark, drew an impressive 678,000 viewers, setting a new record for the highest viewership on the platform for both NBA and WNBA games.

This milestone surpassed the previous record of 652,000 viewers from a game Clark played against the Dallas Wings on September 1.

Notably, the next closest NBA game, between the Cleveland Cavaliers and the Golden State Warriors, attracted 645,000 viewers, further highlighting Clark‘s extraordinary ability to draw a crowd.

Clark is the WNBA’s leading rookie

As the WNBA regular season nears its end, Caitlin Clark stands out as a leading candidate for the Rookie of the Year award.

Clark leads all rookies in several critical categories, including points per game, assists per game, steals per game, player efficiency rating, three-point percentage, and free throw percentage.

Her exceptional performance has set a high standard, making it challenging for award voters to consider anyone other than Clark for the top rookie honor, despite strong performances from fellow rookie Angel Reese.

Clark‘s record-setting viewership and dominance in rookie statistics underscore her remarkable influence on the game. Her ability to captivate both seasoned fans and newcomers highlights her unique star power and potential to shape the future of the WNBA.

As the season wraps up and awards are on the horizon, Caitlin Clark‘s trailblazing rookie year continues to impress, setting new benchmarks and paving the way for the future of women’s basketball.