The NFL’s female viewership saw a significant spike last season, with more than 50 percent growth, and much of that can be attributed to none other than pop icon Taylor Swift. Even Patrick Mahomes, the Kansas City Chiefs’ star quarterback, has acknowledged the impact Swift has had on the league’s audience.
In a recent conversation with Chris Simms on Sunday Night Football, Mahomes shared insights into how Swift’s influence has not only brought more viewers to the NFL but also how she may be contributing to the Chiefs’ success in unexpected ways.
“I think it’s been cool to see the girls & the women that have really embraced watching football,” Mahomes said.
“I know being a girl dad how cool it is for me to see these little girls & daughters spending time with their dad watching football.
“Then, meeting Taylor & realizing how genuine & cool she is, that’s been special to me because she’s the most famous person in the world. She’s really interested in football.
“The NFL’s viewership experienced a 53 percent spike among teenage girls, a 24 percent increase among women aged 18-24, and a 34 percent rise among women aged 35 and above.”
Swift’s impact
This past season marked the highest regular-season female viewership since the NFL began tracking such data in 2000. Swift, with her massive following, has played a pivotal role in driving this increase, benefiting both the league’s popularity and its bottom line. But Mahomes hinted that Swift‘s impact might extend beyond just boosting ratings.
Mahomes suggested that Swift could somehow assist the Chiefs in their pursuit of victory in the 2024 season. While the details remain under wraps, the quarterback hinted at the possibility that the team might incorporate something inspired by Swift into their strategy next year.
“She’s asking a lot of great questions. She’s already drawing up plays. We might have to put one in,” Mahomes noted.
News
Breaking: Police Officer Involved in Tyreek Hill’s Arrest Now Under Investigation
One of the officers involved in the recent detainment of Miami Dolphins wide receiver Tyreek Hill has been placed on administrative duties as the Miami-Dade Police Department conducts an internal investigation into…
‘Uncomfortable and Hesitant’—Tom Brady’s Broadcast Debut Receives Mixed Reactions from Fans
Tom Brady’s highly anticipated debut as a Fox NFL broadcaster on Sunday left fans buzzing, but not for the reasons many expected. After signing a massive 10-year, $375 million…
Fans Left Speechless by Tyreek Hill’s Bold and Controversial ‘Arrest’ Celebration
Tyreek Hill knows how to make a statement, both on and off the field. This past Sunday, the Miami Dolphins star wide receiver did just that-celebrating an 80-yard touchdown in a way…
Post-Game Mayhem! Raiders Clash with Chargers in Heated Fight as Game Spirals Out of Control
The Los Angeles Chargers offense had a great fourth quarter to end up defeating the Las Vegas Raiders 22 to 10 to start the 2024 NFL season on the…
Shocking Confession: Tyreek Hill ‘Not Surprised’ by Officer’s Suspension Following Controversial Arrest
The Miami Dolphins star speaks out after his reckless driving arrest, focusing more on touchdowns than controversy Tyreek Hill didn’t seem the least bit fazed when asked…
Fans Split Over Tom Brady’s Commentary Debut—Is the GOAT Ready for His New Role?
The NFL legend may be the greatest quarterback to ever lace up a pair of cleats, but Tom Brady’sbroadcasting career got off to a shaky start this past Sunday,…
End of content
No more pages to load