In a bold move set to shake up morning television, CBS has signed a staggering $700 million deal with conservative media personalities Megyn Kelly and Candace Owens to launch a new morning show aimed directly at competing with ABC’s long-standing hit, The View. With this powerhouse duo at the helm, CBS is banking on capturing a new audience, promising lively discussions, controversial takes, and perhaps even a few headline-grabbing moments.
CBS’s announcement marks one of the biggest investments in recent television history, and it’s clear the network is eager to breathe fresh life into the morning show format. Sources close to CBS executives revealed that this new project was green-lit with a vision of “redefining the modern morning show.” The aim? To attract an audience that has felt underrepresented in mainstream media – a demographic that aligns with Kelly and Owens’s no-nonsense, often provocative viewpoints.
Industry insiders suggest the new show will mix political hot topics with pop culture, taking on everything from current events to & celebrity controversies – but with a twist. In contrast to the format of The View, which typically features a panel of diverse viewpoints, CBS’s show will let Kelly and Owens steer the conversation, unfiltered and unapologetic.
The decision to bring together Kelly and Owens reflects CBS’s strategic plan to stand out in an already saturated market. Both Kelly and Owens are known for their bold opinions and willingness to tackle tough topics head-on. With Kelly’s background as a former Fox News anchor and seasoned jouralist, and Owens’s rising profile as a conservative influencer and author, the pairing brings a unique chemistry that CBS believes will resonate with viewers.
Abcs ine view nas long reigned supreme in the moming talk snow arena, known for its mix or lighthearted banter and intense political debates, But CBS appears ready to bet that Kelly and Owens will attract viewers looking for sometning more daring, even contentious. This isn t just a morning show, Its a movement, said an unnamed. executive at CBS. “We’re giving voice to those who feel their perspectives aren’t being represented on mainstream platforms.”
While The View leans heavily on a diverse panel to reflect a broad spectrum of perspectives, CBS’s approach with Kelly and Owens appears to focus on a direct, unapologetic angle that’s already stirring debate across social media. Some anticipate the show will attract a loyal fanbase, while others predict it may spark controversy with its fearless takes on politics, culture, and societal issues
The show’s success will be closely watched, not just by CBS stakeholders, but by an industry curious to see if the network’s high-stakes gamble will pay off. Ratings will ultimately tell if CBS’s bold move will usher in a new era of morning 9 TV or if it risks alienating audiences with its hard-hitting approach.
One thing is certain: in an age of streaming and endless content options, CBS’s investment in Kelly and Owens represents a bet on traditional TV’s ability to evolve and push boundaries. Whether it becomes a morning staple or a lightning rod for controversy, viewers can expect the unexpected when Kelly and Owens hit the airwaves next Seasona
