WNBA side Seattle Storm has found itself at the center of an unusual controversy involving one of the biggest stars of the division, Caitlin Clark. The issue arose after the team used Clark‘s image in a graphic promoting their 2024 schedule, sparking widespread debate.

Clark, a standout player for the Iowa Hawkeyes, has garnered national attention for her incredible performances in college basketball and later the WNBA, solidifying her reputation as one of the sport’s brightest young talents.

However, the ad in question prominently featured Clark in her Fever uniform despite her not being associated with Seattle Storm. The graphic, which sought to highlight an upcoming game against the Atlanta Dream, appeared to leverage Clark‘s popularity to generate buzz, but that has brought mixed reactions from fans and pundits.

Some fans appreciated the innovative promotion, but many criticized the Storm for what they perceived as misleading or exploitative advertising. Critics argued that using Clark’s likeness without her direct involvement in the WNBA could confuse fans or unfairly capitalize on her image to boost ticket sales.

Supporters of the campaign defended it as a creative way to spotlight the WNBA’s connection to rising stars like Clark, even if indirectly. It is well known that the WNBA is going to great efforts to bridge the gap between college basketball and the professional ranks, suggesting the ad was a nod to Clark’s eventual transition which he has performed seamlessly.

The controversy adds more to an already existing debate, touching on how professional sports leagues should engage with young talent and their audiences.

For the Seattle Storm, it’s a reminder of the fine line between innovation and ethical promotion. Caitlin Clark, with her great stature already in the competition, hardly needs more publicity but her star power continues to make waves.