Travis Kelce is already endorsed by Nike.

The U.S. Sun revealed how the Kansas City Chiefs star has been inundated with potential deals following his second successive Super Bowl triumph and his blossoming relationship with Taylor Swift. An amazing 50 brands are vying for his signature, with the 34-year-old already working for the likes of Amazon, Pfizer, and L’Homme Helzberg Diamonds.

But sportswear giants Nike, who already have Kelce on their roster in North America, want him to become the face of their new campaigns in Asia, where Taylor just rocked Singapore following six sell-out shows. Football is growing in popularity and with the connection to the Cruel Summer star, Nike bosses believe having Kelce on billboards and in commercials will see profits increase dramatically.

An insider claims his reputation has “exploded” in recent months and he is now being seen as “one of the main athletes to be the face of the brand in the next campaigns in this part of the world.” “With his skyrocketing career and his relationship with Swift, that helps him get massive numbers of new fans in Asia,” confirmed the source.

Kelce, currently in the third year of a $57 million deal that expires at the end of the next NFL campaign really is bringing home the bacon – his New Heights podcast is now rivaling Joe Rogan’s for the most popular in the world, and sponsors all over the globe are taking note. Calvin Klein also wants him to represent their brand, with the fashion company floating the idea of him becoming a brand ambassador on a three-year contract. They want him to model for U.S. and international campaigns, while Samsonite and Toyota have also weighed in with bumper deals.