LeBron James found himself trending for something of an unfortunate reason this past weekend.

The Los Angeles Lakers star is obviously no stranger to being the center of attention. Be it for that concerning photo of his foot, the two teams that tried to acquire him at the trade deadline or his role in the growing rift between Klay Thompson and Stephen Curry, he is always going viral for something or other.

In addition, his interactions with other women always feel extra scrutinized. Case in point: his recent encounter with a female fan and the time security stepped in to stop him from being filmed with someone.

This weekend, eagle-eyed fans apparently noticed something on James’ social media page:

Given James’ reputation and standing within the larger cultural zeitgeist, folks at home had some strong reactions.

They immediately flocked to social media to weigh in:

It also didn’t take long for the young woman James appears to be a fan of to get identified. She has more than 100,000 followers across her various social media accounts.

Her pictures also seem to be a huge hit among her fans:

Big picture, James is a celebrity.

He knows the score.

Every move James makes is under the microscope – including whose photos he likes or doesn’t like.

Will James opt to address this situation at some point in the foreseeable future? Time will tell.