Alison Hammond’s new travel series, *Florida Unpacked*, is set to premiere this Monday, January 27, and the show’s debut is making waves for more than just its exciting content.

As one of the brightest stars on ITV’s *This Morning*, Alison’s move to BBC for this new project is seen as another setback for ITV, where she has long been a fan favorite.

The series, which is a ten-part documentary, will see Alison explore Florida in an affordable and accessible way, all while being accompanied by her 19-year-old son, Aidan.

Together, they will journey across the Sunshine State, seeking out hidden gems

and budget-friendly adventures that can be enjoyed by anyone wanting to explore Florida on a shoestring budget.

Each episode will air on BBC Two at 6:30 pm, with the series running weekdays in the same time slot.

Fans of the show can expect Alison to share her top money-saving tips, all while exploring Florida’s culture, food, and hidden treasures. As someone who has long been captivated by the United States, Alison spoke about how her travel roots trace back to her childhood, when she accompanied her mother on trips to the U.S. as a tour rep. “Travel is in my blood,” she shared, reflecting on her early memories of Florida and the excitement of discovering the American way of life. “I was so captivated by America’s culture, food, TV shows, and films, and some of my happiest memories are tied to those first formative trips to the U.S.”

*Florida Unpacked* promises to offer a fresh perspective on travel, showcasing the state’s best-kept secrets while highlighting how tourists can make the most of their trip without breaking the bank. Alison’s love for Florida and her genuine enthusiasm for the show’s mission make it clear that this is a project she holds dear, and fans are eager to tune in.

This new show adds to the growing list of Alison’s projects with the BBC. In the past year, she signed on to host *Big Weekend*, an interview series for the broadcaster. These moves are seen by some as part of a larger shift in her career, as she increasingly works for rival networks, much to ITV’s dismay. The network, which has long relied on Alison as one of its most prominent stars, is reportedly concerned about her expanding presence on other channels.

Alison’s departure from the exclusive ITV fold is especially notable considering her long-standing and successful tenure on *This Morning* and her hosting role on Channel 4’s *The Great British Bake Off*. While Alison has embraced opportunities with other networks, her recent move to BBC is viewed as a strategic blow to ITV, who had relied on her to draw in viewers with her warm and charismatic presenting style.

In addition to her BBC commitments, Alison continues to host *For The Love Of Dogs*, a show that has attracted both praise and criticism. Despite taking over the role from the late Paul O’Grady, who was beloved by audiences, Alison has faced some backlash from viewers, especially over her presenting style and her catchphrase “babs,” which some fans have taken issue with. Alison, however, has brushed off the criticism, explaining that “trolls will be trolls,” and defending her passion for animals. “I could understand in the sense that Paul was so loved, and people were saying: ‘How can she do *Love of Dogs* when she doesn’t have a dog?’” she remarked. “It’s like saying, ‘How can you love children when you haven’t got kids?’”

Despite the controversies surrounding her transition into *For The Love of Dogs*, Alison’s popularity remains high, and her new venture with the BBC only solidifies her growing influence across multiple networks. With *Florida Unpacked* ready to launch, Alison’s career continues to expand into new territories, leaving ITV to grapple with the loss of one of its most beloved stars.

As *Florida Unpacked* prepares to air, it’s clear that Alison Hammond’s future is bright, and her growing partnership with the BBC could signal a new chapter in her career—one that offers fans a fresh and exciting side of the TV personality. Whether on ITV, Channel 4, or the BBC, Alison’s ability to capture hearts remains undeniable, making her a sought-after talent in the competitive world of television.