Caitlin Clark signed an 8-year, $28 million endorsement deal with Nike, which had fans buzzing with excitement. But fast forward to now, and there’s a different vibe in the air. Despite her unanimous Rookie of the Year status and the record-breaking performances, Nike seems to be sleeping on Clark. No signature shoes. No major marketing campaigns. Just crickets. Fans are livid, and the release of an underwhelming Nike shirt didn’t help matters. People are calling it “trash” and claiming Clark deserves way better.

With other endorsement offers from Under Armour, some fans believe Clark might have been better off signing elsewhere. Imagine the Steph Curry-like treatment she could’ve received, with her own signature shoe and more aggressive promotion. Instead, Nike has barely moved, and it feels like they’re missing a golden opportunity.

And it’s not just about Clark’s merchandise—or lack thereof. On the court, she’s not getting the calls either. Clark’s been taking hard fouls, questionable officiating decisions are piling up, and even WNBA Commissioner Kathy Engelbert had to admit: “Everybody’s watching Caitlin.” Translation? She’s getting extra physical play, but the refs aren’t keeping up.

Fans are furious, not just with the lack of respect for Clark but with the whole league’s treatment of its stars. Social media is blowing up, and they’re demanding more: better merchandise, better officiating, and better overall treatment for WNBA players. Even with all the drama, Clark is shaking up the league—breaking records and driving ticket prices higher than last year’s WNBA Finals.

Clark is changing the game, but is the WNBA ready for a revolution? With fan power on the rise and more teams joining the league, this could be a turning point for women’s sports. Fans are speaking up—and they’re demanding better. Is the league listening?