Sha’Carri Richardson and Caitlin Clark Star in Nike’s Powerful ‘So Win’ Campaign at Super Bowl 2025

Olympic silver medalist Sha’Carri Richardson took center stage at the 2025 Super Bowl, joining forces with WNBA superstar Caitlin Clark in Nike’s latest high-profile campaign. The commercial, which aired during the Philadelphia Eagles’ victory over the Kansas City Chiefs, celebrated resilience and perseverance in the face of adversity. The star-studded ad also featured WNBA champion A’Ja Wilson, reinforcing Nike’s commitment to showcasing the power of female athletes.

Nike’s ‘So Win’ Campaign: A Message of Resilience

The commercial, titled ‘So Win,’ highlights the struggles and triumphs that come with pursuing greatness in sports. With a powerful tagline—“There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway.”—Nike sends a compelling message about pushing through negativity and doubt.

Sha’Carri Richardson, known for her fearless attitude and blazing speed, took to Instagram to share a preview of the campaign. Alongside a clip from the commercial, she wrote: “Make them look.” Her message served as a direct challenge to skeptics and doubters, reminding athletes everywhere to embrace their confidence and let their performance speak for itself.

Caitlin Clark’s Impact on the Campaign

Rising women’s basketball star Caitlin Clark also played a significant role in the campaign. She amplified the ad’s message on social media, echoing its theme of perseverance with a post that read: “You’ll be told you can’t do it. So do it anyway.” Clark’s rapid ascent in the WNBA has already positioned her as one of the league’s brightest young stars, and her inclusion in Nike’s campaign solidifies her as a key figure in the brand’s push for greater representation of female athletes.

Clark’s presence in ‘So Win’ aligns with her own career journey—breaking records, defying expectations, and proving her critics wrong. By featuring both Richardson and Clark, Nike highlights the shared experiences of athletes across different sports, demonstrating how determination and self-belief transcend disciplines.

Nike’s Continued Partnership with Sha’Carri Richardson

This campaign is not Sha’Carri Richardson’s first collaboration with Nike. The track star has previously been featured alongside NBA icon LeBron James, further cementing her status as one of the brand’s most influential athletes. Her ongoing partnership with Nike reflects her powerful presence in sports culture and the brand’s faith in her ability to inspire others.

As part of ‘So Win,’ Richardson shared a personal moment with her fans by posting an image of herself displayed on a massive roadside billboard, positioned alongside LeBron James. This visual representation of her rising stardom underscores how far she has come—and how she continues to push boundaries in the world of athletics.

The Significance of ‘So Win’ in Sports Culture

Nike’s latest campaign is more than just a commercial; it’s a cultural statement. By bringing together accomplished female athletes like Richardson, Clark, and Wilson, the brand reinforces the importance of representation in sports marketing. The message of ‘So Win’ extends beyond athletics—it resonates with anyone who has ever faced doubt, criticism, or setbacks on their path to success.

For Richardson and Clark, the ad serves as a defining moment in their careers. Both athletes have faced immense pressure and scrutiny, yet they continue to rise, proving their worth through talent, hard work, and resilience. Their participation in ‘So Win’ is a testament to their impact on the sports world and their ability to inspire future generations of athletes.

What’s Next for Richardson and Clark?

Following the success of this campaign, Sha’Carri Richardson and Caitlin Clark are poised for even greater achievements. Richardson continues to dominate in track and field, with eyes set on future Olympic glory. Meanwhile, Clark is making waves in the WNBA, proving herself as one of the most promising young talents in basketball.

Nike’s decision to spotlight these two athletes in its Super Bowl ad underscores their growing influence in sports culture. As they continue to break barriers and redefine what’s possible, their partnership with Nike serves as a reminder that success is not just about talent—it’s about resilience, belief, and the courage to defy expectations.

Conclusion: A Campaign That Inspires

The ‘So Win’ campaign is a powerful reminder that obstacles and doubts are inevitable in sports, but they should never define an athlete’s potential. Featuring Sha’Carri Richardson, Caitlin Clark, and A’Ja Wilson, the commercial delivers an inspiring message that champions perseverance, confidence, and the relentless pursuit of greatness.

As Richardson and Clark continue to shine in their respective sports, their collaboration with Nike not only solidifies their place among the world’s elite athletes but also inspires future generations to embrace their own journeys—no matter the challenges they may face.