Caitlin Clark has become one of the most influential athletes in sports, and her impact is now extending beyond the basketball court into other professional leagues. While the WNBA, despite her immense popularity, seems reluctant to fully embrace her potential, other sports organizations are recognizing the value that Clark can bring to their brands. A prime example of this is her involvement with the National Women’s Soccer League (NWSL), where Caitlin Clark is attempting to become part of the ownership bid for a new expansion team in Cincinnati. This move is not only significant for Clark’s career but also for the NWSL, as they understand her potential to draw attention and boost viewership.
The NWSL’s commissioner, Jessica Burman, has praised Caitlin Clark for her involvement in the expansion bid, emphasizing how her interest in the league will help promote both the team and the league itself. The commissioner described it as an honor to have Caitlin involved, highlighting her status as a multi-sport athlete who brings credibility and excitement to the table. For the NWSL, Caitlin’s name alone could be a game-changer, especially in a time when the league is actively trying to expand and raise its profile. The NWSL is betting on Caitlin’s massive popularity in basketball to help elevate soccer, much like the way the NBA used Michael Jordan’s star power to grow its own brand globally.
The situation underscores a stark contrast with how the WNBA is handling Caitlin Clark. While the NWSL is eager to leverage Clark’s popularity to boost their league’s exposure, the WNBA seems to have taken a more cautious approach. Despite her undeniable influence and the massive crowd she draws wherever she plays, the WNBA has been reluctant to fully embrace her as the face of the league. There have been subtle attempts to downplay her importance, such as giving out Player of the Week or Player of the Month awards to others despite Caitlin’s superior performances. This lack of acknowledgment has been frustrating for many, especially when compared to how other leagues are eagerly incorporating her into their marketing strategies.
Caitlin Clark’s involvement in the NWSL expansion bid demonstrates how valuable her name is for sports leagues. The cost of securing an expansion team in the NWSL is a staggering $100 million, yet the inclusion of Caitlin Clark in the ownership bid is being seen as a strategic advantage. Her mere association with the team could generate attention and sponsorships that would be invaluable in propelling the NWSL into the mainstream. The decision to potentially give Caitlin a stake in the team reflects her growing influence, which, in turn, could help promote the league’s growth. Her star power is undeniable, and the NWSL is making a savvy move by aligning itself with her success.
Meanwhile, the WNBA’s hesitation to fully embrace Caitlin Clark might be seen as a missed opportunity. Other leagues, such as the LPGA, have effectively used the popularity of athletes like Nelly Korda to bring attention to their sport. The same could be done with Caitlin Clark in the WNBA, creating a healthy rivalry that promotes the league rather than diminishes it. Rather than trying to downplay Caitlin Clark’s star power, the WNBA could embrace it and use her to highlight other talented players, which could ultimately create more excitement around the league.
The way the WNBA markets its players has also been a point of contention. Despite Caitlin Clark’s record-breaking performances and massive popularity, the league has been criticized for focusing on lesser-known players or promoting narratives that do not resonate with the audience. For example, some believe that the league’s focus on players like A’ja Wilson, while not lacking in talent, has not sparked the same level of excitement or engagement with fans. The key to promoting the league’s success might lie in prioritizing the personalities and players who naturally attract attention, rather than trying to force narratives that don’t align with the fanbase’s interests.
In contrast, the NWSL is showing how to handle a rising star like Caitlin Clark. By welcoming her into the fold and recognizing the value she brings, they’re positioning themselves for growth and success. Whether it’s through ownership bids, marketing, or partnerships, Caitlin Clark’s impact on sports extends well beyond basketball. The WNBA could learn a lot from the NWSL’s approach in how to promote and support their most valuable players, particularly Clark, who is poised to become a game-changer in any league she’s a part of.
