BREAKING:Expert claims Bud Light sales at BOTTOM remain 30% lower, even six months after the Dylan Mulvaney disaster, with drinkers permanently lost
Bud Light continues to face significant challenges in its sales following a controversial partnership with transgender TikTok star Dylan Mulvaney.
The brand’s sales have remained stubbornly low, down approximately 30% compared to last year since May or June, indicating a quasi-permanent situation where those consumers may be lost forever. Despite a recent report indicating a 15% return of boycotting drinkers, Bud Light still lags behind, experiencing a decline of 26.9% in dollars and 30.3% in volume, according to a study by Bump Williams Consulting.
The publisher suggests that the company may continue to witness similar declines in the foreseeable future, potentially until April and May of 2024 when the controversy is no longer a factor.
The industry had anticipated a rebound by now, but the situation has worsened, with Bud Light losing the confidence of retailers. Next summer will be crucial in determining the brand’s long-term success as it strives to regain its once-devoted following. The brand may face a challenging winter, with the only potential solace being its connections with wholesalers, which can help maintain local community engagement.
This situation is unprecedented in the beer industry. The controversy emerged when Anheuser-Busch InBev commemorated Mulvaney’s 365th day of girlhood with a personalized beer can, triggering backlash and a significant sales decline. The March Madness partnership, featuring Mulvaney in an ad, drew criticism from various quarters, including Kid Rock, who protested by shooting cans. Mulvaney, an aspiring theater actor, highlighted the transphobia and hate she has faced since gaining influencer status and called for public support for transgender individuals.
News
The WNBA’s officiating is under fire as Caitlin Clark took an elbow from Jackie Young with no flagrant foul called, leaving Clark visibly upset and fans questioning if the refs are asleep at the wheel.
Indiana Fever star Caitlin Clark took a hard hit to the face from Jackie Young of the Las Vegas Aces and was visibly upset by the absence…
“STOP LYING ON MY NAME FOR YOUR CLICK AND VIEW”: Angel Reese BLAST Haters Spreading Fake Pregnancy & Wrist Injury Rumors on Instagram Live
Sky’s Angel Reese to have wrist surgery Tuesday, be in cast for six weeks Angel Reese could have waited, and played through pain. But that would likely come…
Jemele Hill Goes Off, Accusing Media of Playing Favorites with Caitlin Clark Over Black Athletes
Jemele Hill erupted in anger when she claimed that Caitlin Clark received different treatment from the media compared to black players Jemele and Caitlin Clark (Photo by…
🔥HEATED: Caitlin Clark Unleashes Frustrated with Aces’ Physical Play And Surprising Fouls🔥
WNBA star Caitlin Clark explains why she liked Taylor Swift’s post endorsing Kamala Harris Caitlin Clark brings the ball up the court during a WNBA game against…
“I will not apologize”: Sheryl Swoopes’s aggressive attitude toward Caitlin Clark results to be fired by WNBA, Stephen A. Smith’s move made fans crazy….
In a dramatic turn of events, the WNBA has terminated Sheryl Swoopes’ role as a commentator for the Indiana Fever, sparking a whirlwind of controversy and outrage….
NCAA star JuJu Watkins picks for WNBA ROTY: “Angel Reese is my inspiration, she’ll beat Caitlin Clark for rookie of the year soon”.
The rise in popularity of women’s basketball can be attributed to the talent that has taken the court over the years. Even now, some of the better…
End of content
No more pages to load